A second brain in your business
Ongoing Business Strategy + Coaching for ambitious small business owners who want someone who knows the business, understands what they’re building and can help them make better decisions as things change.
Two 90-minute sessions a month, plus support in between for the ideas, questions and “can I just run this past you?” moments.
£750 per month | 3-month minimum
Running a business comes with an almost comical number of decisions.
Some are big: Is this the right offer? Should I raise my prices? Is this opportunity actually worth taking?
Others are the seemingly small things you can somehow lose three weeks thinking about.
When we work together over time, I already know the business. I know what you’re trying to build, what we’ve tried and what else is going on around it.
So when you bring me an idea, a problem or a “what do you think about this?”, we can get straight into the useful bit.
And that applies when things are going brilliantly too.
“Holy shit, it worked. Now what?” is also a strategy question.
You don’t have to start from scratch every time you need support
We work on what will make the biggest difference now
This isn’t a fixed curriculum or a twelve-month plan we follow regardless of what’s actually happening in your business.
We’ll keep the bigger picture in view, then focus our time where it’s most useful.
Business strategy
Offers, pricing, priorities, growth decisions, business model and what deserves your attention next.
Marketing
Positioning, messaging, launches, content and where your marketing capacity is best spent.
Capacity + execution
Systems, simplification, delegation, executive-function friction and making the plan easier to actually do.
The human stuff
Confidence, self-trust, overthinking and the decisions that get weirdly complicated when it’s your own business.
So the support can flex as your business does, without losing sight of where you’re trying to go.
Some questions don’t politely wait for our next call.
You have an idea. An opportunity lands. You’re about to publish something and want another pair of eyes on it. You’ve made a decision and now you’re second-guessing the entire thing.
That’s what the between-session support is for.
Send me the thought, question or “can I just run this past you?” and I’ll come back with strategic input, feedback or the questions I think you need to be asking next.
So you don’t have to sit on everything for two weeks or make every decision alone.
My brain in your pocket, between sessions
Here’s how we’ll work together
1. Start with the bigger picture
Before we begin, I’ll get to know your business, goals, offers, marketing, capacity and what you want the business to make possible.
So we’ve got a useful baseline to make decisions from.
2. Two 90-minute sessions each month
Proper space to zoom out, solve problems, make decisions and work on whatever will make the biggest difference now.
3. Support between sessions
For the ideas, questions and “can I just run this past you?” moments that come up while you’re actually doing the work.
4. Light-touch review + feedback
Send me the offer outline, marketing plan, page or idea when another strategic pair of eyes would help.
I’ll soundboard, review and give direction without quietly turning this into a done-for-you retainer.
5. Useful tools when you need them
If I’ve already created a resource, framework or tool that will make something easier, you’ll get access to it.
No need to reinvent the wheel because it wasn’t technically listed in your package.
£750 per month | 3-month minimum
6. Keep checking what’s working
We’ll keep coming back to the goals, what’s changed and what the business is actually telling us.
So the strategy can evolve as your business, capacity and priorities do.
This is for building, not just firefighting
You don’t need to be in crisis to want another strategic brain in the business.
Maybe things are going well and you’re trying to work out what growth should look like next.
Maybe an opportunity has landed and you want to think it through properly.
Maybe you’re getting busier and need to make sure the way you’re working can actually support where the business is going.
Or maybe something is starting to feel harder than it should, and you’d rather sort it now than wait until it becomes a bigger problem.
The point is having someone there for the good problems, the messy middle and the “what now?” moments too.
You already have a business and don’t need Business 101.
You’re ambitious about where it could go, but you don’t want growth to come at the expense of the rest of your life.
You’ve got enough going on that making every strategic decision alone is starting to feel unnecessary.
You want someone who understands marketing as well as business strategy.
You value being challenged, not just reassured.
Your capacity changes, and you want a strategy that can adapt without sending you back to square one every time.
You want support over time from someone who already knows the context, rather than explaining the whole business from scratch whenever something comes up.
If you’ve got one specific problem to untangle, a Business Reset will probably give you everything you need. If what you really want is a second brain in the business, ongoing support is likely the better fit.
Ongoing strategy + coaching could be a good fit if…
Here’s what shifts when you’re supported
“I came in scattered, overwhelmed, and convinced I was a ‘bad’ business owner. Saloni didn’t just give me a plan, she helped me trust myself again.”
Alice, Marketing Strategist
"There’s no performative ‘boss energy’ here. Saloni makes space for the mess and the magic. I leave every session feeling lighter, clearer, and more grounded."
Saira, Interior Designer
"Saloni asks exactly the right questions, in a soft, steady way that makes everything click. I leave every session feeling calm and clear."
Elizabeth, Writing Coach
"Working with Saloni feels safe. There’s no pressure to pretend, I can take things at my pace. She really listens, and that’s rare. Now I finally feel like my business can work for me, as I am."
Jasmine, Trainer
"I’ve worked with other coaches, but Saloni is the first who really gets how much life I’m juggling. Her sessions are a breath of fresh air, no pressure, just support that works for my brain."
Ade, Copywriter
"My brain is loud, fast, and scattered, Saloni doesn’t just keep up, she helps me slow down and sort the chaos. Her coaching meets me exactly where I’m at, even when I’m 15 tabs deep in ideas. Life changing!!"
Leah, Life Coach
I bring 18+ years of marketing and strategy experience, nearly a decade running my own business and ICF Associate Certified Coach (ACC) credentials to the work.
Which means I’m not only listening for what feels difficult.
I’m looking at what makes sense commercially, what your marketing is actually doing, where the business could work better and what’s realistically executable within your life.
Sometimes I’ll help you simplify.
Sometimes I’ll challenge the idea you’re getting very attached to. 😂
Sometimes we’ll spot that the goal is completely achievable and the route you’ve been trying to take is just making it unnecessarily hard.
You get strategy, marketing thinking and coaching from someone who understands that the person running the business is part of the strategy too.
So we can make good decisions for the business and make sure there’s a realistic way for you to carry them out.
Why have me as your second brain?
What are we building towards?
A business that’s further forward and works better for the person running it.
Over time, I want us to make better decisions, focus your effort where it matters, remove unnecessary friction and build ways of working that can flex when your capacity does.
That might mean sharper offers. Better marketing. Cleaner systems. More support. More confidence in what you’re doing. Fewer things held together by memory and adrenaline.
It also means you don’t have to restart every time life interrupts the plan.
We keep the ambition in view, adapt when we need to and keep moving.
So six months from now, the goal isn’t just that you’ve done more.
It’s that the business has moved forward in a way that fits your life better too.
Ready for a second brain in your business?
If you want ongoing strategic support from someone who knows the business, understands what you’re building and can help you make better decisions as things change, this is where we start.
Two 90-minute strategy + coaching sessions each month
Between-session support + light-touch feedback
£750 per month | 3-month minimum
We’ll use the first three months to get properly into the business, build some context and start making the way you’re running it work better for where you want to go.