By delivering content that resonates with their interests and needs, businesses can build trust, establish authority, and ultimately drive profitable customer action. Whether through blog posts, social media updates, videos, podcasts, or email newsletters, content marketing allows businesses to connect with their audience on a deeper level and nurture long-term relationships that lead to sustainable growth.

Recently, I was creating a series of Instagram Reels and I was sat on the floor of my living room thinking to myself: how can I show off that I’m really fun to work with? I think I’m quite fun and my clients repeatedly feed back that working with me is fun, even when things get tricky, so there I was sitting on the floor of my living room trying to work out how to incorporate that into my video content.

Once upon a time, there was a small business owner, hands poised over their keyboard, their face lit up by the monitor in front of them and one question running across their lips: ‘What the f**k do I say on Instagram today??’

In today's fast-paced and demanding world, stress has become an inevitable part of our lives. However, learning effective stress management techniques can empower us to navigate challenges gracefully, maintain inner peace, and promote overall well-being. 

When Helen approached me, she had recently been diagnosed with ADHD in her late twenties. She wanted to also work with a coach to put in some processes to develop routines and habits (as these didn’t come automatically to Helen), as well as to find some direction for her life as she felt like she bounced from job to job, never really finding the right fit.