Accessibility and inclusion

Why this matters to me

Accessibility and inclusion are really important to me.

And I know most people say that, but for me, it’s like being invited to a party but you get there and there’s nothing for you to eat. Or you can’t even get in because you’ve only been given half the address.

As someone who has both food allergies and ADHD, I know there’s a whole spectrum of feelings when you find yourself at a party that wasn’t organised with you anywhere in mind. I also know that my experience isn’t universal or equivalent, but it’s taught me how important it is to design spaces with care, curiosity, and a willingness to listen.

Party metaphors aside, I want to create a space for everyone to come as they are and feel proud and safe to be themselves. I’m aware that the online small business space isn’t always the most diverse or welcoming and that’s not the kind of party I want to host or be a part of.

What it means when we work together

I know that visibility in marketing isn’t a neutral or equal playing field. And I understand that for those who are marginalised, whether by race, gender, disability, sexuality, class, or body size, putting yourself out there comes with real and valid barriers: algorithmic bias, safety concerns, the exhaustion of representation, or simply not seeing yourself reflected in the spaces you’re told to show up in. You’re navigating a world that wasn’t built with your safety or visibility in mind. But I’m here to help you build a business that honours all of that, without asking you to shrink, mask, or conform.

We can talk about what visibility means for you, what feels safe, what feels scary, and how to grow your business without being pushed into a version of success or productivity that was never designed for you within a capitalist society.