The Balanced Business Blueprint
Module 4: Creating a simple marketing plan

Welcome to the final video of The Balanced Business Blueprint!

You’ve done so much already—clarifying your vision, identifying patterns in your feast and famine cycle, and learning how to maximise your time. Now, let’s talk about marketing, a crucial part of building a business that grows steadily and fits your life.

We often hear that “consistency is key,” but when life is unpredictable, persistency, showing up as best you can, is just as impactful. 

In this video, I’ll show you how to create a simple, sustainable marketing plan that doesn’t overwhelm you but still keeps your business visible and growing. We’ll focus on creating a simple marketing plan that doesn’t demand perfection or rigid schedules. Instead, it’ll help you make meaningful progress in a way that fits your life.

Let’s talk about why persistency matters just as much—if not more—than consistency.

Think of marketing like planting seeds. Every post, email, or piece of content is a seed that has the potential to grow into leads, opportunities, and relationships over time. The goal isn’t to plant seeds every single day without fail; it’s to plant seeds regularly enough that you see steady growth in your business.

When you have limited time and energy, the pressure to “stay consistent” can feel overwhelming and unattainable. But persistency shifts the focus. It’s not about showing up perfectly every single day; it’s about showing up repeatedly, even if your schedule is unpredictable.

There have been weeks where I’ve managed to post three times on Instagram and send an email to my list, and there have been weeks where just replying to a few comments was all I could manage. And you know what? Both weeks mattered. Persistency isn’t about doing it all—it’s about doing what you can, when you can, and trusting that those small actions will add up.

Now let’s dive into some low-effort marketing strategies that align with this idea of persistency. These are quick, impactful actions you can take in 30 minutes or less:

1. Repurpose Content

Make your existing content work harder for you.

• Turn a blog post into three social media posts.

• Take a tip you shared in an email and make it a Reel or video.

• Reshare an older post that performed well.

Reusing content not only saves time but also reinforces your message with your audience.

2. Share Client Wins & Testimonials

Take 5 minutes to share a quick testimonial or a win from a client. This is one of the most effective ways to build trust and credibility without creating something from scratch.

3. Quick Engagement

Spend 10-15 minutes leaving thoughtful comments on posts or answering questions in groups where your ideal clients hang out. Engagement is an easy way to showcase your expertise and build relationships without needing to create new content.

4. Batch & Schedule Content

Set aside a pocket of time to batch-create and schedule a few posts for the week. Tools ke Buffer, Later, or the native scheduling features on platforms make this process simple.

One of the most important aspects of your marketing plan is choosing where to focus your energy. You don’t need to be everywhere—persistency thrives when you concentrate your efforts on just 1-2 platforms where your audience is active and you enjoy showing up.

Pick 1-2 Platforms Max

Start by thinking about where your clients are. If your audience is primarily on LinkedIn, there’s no point in pouring all your energy into TikTok. Or if Instagram is where your ideal clients hang out, it makes sense to focus there.

The key is to align your marketing efforts with where your clients spend their time. This way, you’re not only saving your own energy but also ensuring your content reaches the people who need to see it.

Create a Manageable Rhythm

Rather than aiming for daily posts, think about what’s realistic for your life right now. Could you post three times a week? Send one email a month? Whatever rhythm you choose, make sure it feels achievable, not perfect.

For me, my rhythm has changed depending on what’s going on in my life. When I’ve had more energy, I’ve shown up a bit more frequently on social media. When life has felt heavier, I’ve focused on smaller, persistent actions that still keep me visible, for example, just committing to my weekly email. Both approaches work because they’re sustainable and aligned with where my audience is.

It’s time to put this into action! In your workbook, you’ll find a section called "Simple Marketing Plan." Here’s how to get started:

1. Choose Your Platform(s):
   Pick 1 or 2 platforms you’ll focus on over the next month. These should be places where your audience is active and where you feel comfortable showing up.

2. Set a Realistic Posting Schedule:
   Decide how often you’ll show up. Remember, persistency matters more than frequency, so pick a schedule you can maintain, like three social posts per week or one blog post per month.

3. Brainstorm 5 Content Ideas:
   Write down 5 content ideas you can create quickly. These could include:

• Sharing a tip or piece of advice.

• Posting a client win.

• Answering a common question your audience has.

• Resharing old content.

Here’s your checklist for this week:

• Pick 1-2 marketing platforms to focus on.

• Set a posting schedule that feels doable.

• Brainstorm 5 quick content ideas you can create and share.

Congratulations! You’ve completed all four videos of The Balanced Business Blueprint, and I couldn’t be more excited for you.

Over this mini-course, you’ve clarified what you need from your business and how it fits into your life, identified the feast and famine patterns holding you back, learned how to make the most of your pockets of time, and created a sustainable marketing plan that aligns with your energy and resources.

That’s no small feat! You’ve laid the foundation for a business that grows steadily while supporting the life you want to live.

Remember, building a business isn’t about being perfect or having it all figured out—it’s about taking small, intentional steps forward, even when life feels unpredictable. As we’ve discussed, persistency over consistency is what will truly make the difference.

I’d love for you to revisit the two coaching questions from the first video anytime you feel stuck:

1. What do you need from your business to support your personal life?

2. What does your business need from you to do that?

These questions can guide you as your life and business evolve.

Thank you so much for joining me on this journey. I can’t wait to see how you grow your business in a way that truly fits your life and values. If you have any questions, need support, or just want to share your progress, I’d love to hear from you.
Pop me an email: saloni@salonichamberlain.com

You’re not in this alone, I’m cheering you on every step of the way