How well does your business work on a 40% day?
Some days you’ve got the time, energy and brainpower to get loads done. Other days? 40% might be generous.
So what happens to your business when your capacity drops?
If your marketing, sales, client delivery and general keeping-the-wheels-on all rely on you showing up at your best, the whole thing can slow down with you.
The 40% Day Business Audit is a free, self-guided business audit to help you spot where that’s happening, where you’re losing capacity unnecessarily and what you could change first.
So you can make the business work better with the capacity you have, without quietly shrinking your ambitions to fit your lowest-capacity weeks.
Does any of this feel suspiciously familiar?
Your marketing is pretty consistent... until your capacity isn’t.
Your systems rely on you remembering, deciding or manually doing far too much.
You keep waiting for life to calm down so you can really go for it.
When you fall out of a routine, getting the business moving again takes far more effort than it feels like it should.
You’ve started making your goals smaller because you’re not entirely sure you can trust yourself to execute the bigger plan.
I’d put it at approximately 89086% likely that the problem isn’t your ambition or your ability.
Your business might just be asking too much of you in the way it’s currently set up.
Your capacity belongs in your business strategy
Most business planning asks: What do I want to achieve?
Then: What do I need to do to achieve it?
There’s one more question I think matters just as much:
What will this require from me, and can I realistically keep giving it?
If the answer is no, that doesn’t automatically mean the goal is wrong.
It might mean there’s something we can simplify, systemise, automate or get support with. The route might need to change. Or the constraint might be real, and we need to design around it properly.
That’s what the 40% Day Business Audit helps you spot, so you can change the way the business works before you start changing the size of the ambition.
Put your business through the 40% Day test
We’ll look at five areas:
Daily operations
Where are admin, systems and recurring tasks eating more time, energy or brainpower than they need to?
Marketing + visibility
What reliably helps people find you, what disappears when your capacity drops, and what’s actually worth the effort you’re putting into it?
Sales
How easy is it for someone to go from “ooh, I need this” to paying you — and how much of that journey currently relies on you remembering, following up or doing everything manually?
Client delivery
Where are you over-delivering, reinventing the wheel or creating work your clients don’t actually need?
Mindset and expectations
Which expectations are genuinely helping you build the business you want, and which belong to Imaginary 100%-Capacity You™?
They mean well, they’re also a pain in the arse.
Find the friction.
Know what to change first.
By the end of the audit, you’ll have a clearer picture of:
where your business is unnecessarily draining capacity
what relies too heavily on you operating at your best
where you could reduce friction or create some capacity back
what would make the biggest difference to change first
You don’t need to overhaul your entire business afterwards, you just start with the bit that’s costing you more than it’s giving you. Make the next useful change. And then keep going.
Scrappy, strategic, sustainable.
What happens to your business on a 40% day?
Can people still find you?
Can they buy from you?
Can you serve the clients you’ve already got?
Do you know what actually matters today?
Can you keep something moving?
Your business doesn’t need to run perfectly when your capacity drops. But if everything slows down with you, that’s useful information.
The 40% Day Business Audit will help you see where the business is relying too heavily on your best days, so you know what to change first.